The U.S. is the only country where 18, 19 and 20-year olds can’t drink alcohol. They are socially deprived because they can’t go to nightclubs where liquor sales drive the business and rule nightlife. They are ignored until they turn 21, with little social and entertainment opportunities.
Our customers are the college population and the young work force. In a metro area of one million, there are 37,500 in the demographic with over 10,000 new ones entering annually and we are the only game in town. XENON is a venue with a high energy, sensory-driven, experience where admission/membership is the main source of revenue.
Ezio Valentini, CEO of the Hawk Group, specializes in the acquisition of large (over 1,000) dance clubs that have failed, retrofit them to alcohol-free, EDM-themed, European-style dance clubs, aimed at the college population and young work force. The model simplifies a night club operation by eliminating the liability, costs and logistics of serving food and alcohol and reducing, drastically, hours of operation. The current project expands a chain of XENON-branded dance clubs following two successful ventures.
Today, Electronic Dance Music (EDM) rules and social media allows for fans of various genres of EDM devotees to assemble, electronically, and are easily reachable. XENON, as an EDM-themed club, uses social media to build a following, a membership based on the music and the artists that create it, before opening and insure an opening-night sell out. Traditional advertising is eliminated.
A New Musical, Dancing and Social Experience
Ezio Valentini trained, as part of his family business, to build and operate large discotheques, including ALTROMONDO, in Rimini, Italy. He became a real estate developer, in the U.S., and believed the 18, 19 and 20-year old demographic could be targeted by bringing the European disco experience to the U.S. and have success without liquor sales.
XENON Reno, a Real Estate/Entertainment Venture
“We acquire a property, change it to a use that generates cash flow,
while increasing substantially the value of the real estate.”