The U.S. is the only country where 18, 19 and 20-year olds can’t drink alcohol. They are socially deprived because they can’t go to nightclubs where the sales of liquor drives the business.

Ezio opened XENON Salt Lake an alcohol-free, 18-and-over dance club with a capacity of 1,750, targeting the college population and the young work force. XENON Video. It regularly sold out during the 16 years it operated. It was followed by XENON Boise  equally successful.

Nightlife and the 18, 19 and 20-year old Demographic in the U.S.

In a metro area of one million, there are 37,500 people in the demographic with over 10,000 new ones entering annually. They all have phones to connect with others and listen to music. Most popular is Electronic Dance Music (EDM). EDM has evolved into many sub-genres, faithfully followed by devotees who use social media to connect with each other. They are a ready market. 

  

Ezio Valentini trained, as part of his family business, to build and operate large, high energy, discotheques, including ALTROMONDO in Rimini, Italy. He became a real estate developer, in the U.S., and believed the 18, 19 and 20-year old demographic could be targeted, specifically, providing a superior musical, dancing and social experience. Success without liquor sales.    

 Land Development           

The next project is  XENON Tulsa, followed by a 2,600-capacity facility in Reno, Nevada. The Tulsa property is 2.2 acres, with 18,000 s.f. building, with a capacity of 1,450, for sale, or lease. It will require little to retrofit and re-open the club under the XENON brand.